Cassandra began her career with Precise ParkLink in 2020 and holds the Manager, Marketing and Communications title. She’s responsible for leading a small team of marketing professionals and developing our content strategies for our internal communications and the marketing campaigns our clients use to engage their customers, taking these projects from inception to execution. Her expertise has led her to be awarded the BOMA Toronto Individual Award of Excellence, which truly reflects her impact on the Marketing department and Precise ParkLink as a whole.

Cassandra brings a wealth of training and experience to Precise ParkLink’s marketing department. With a Bachelor’s degree in Professional Communications from Toronto Metropolitan University and further accreditation in Digital Marketing Management and Advanced Marketing from the University of Toronto, she has succeeded in the entertainment industry, most notably working on Bell Media’s The Social program. IBM recognizing her as a collaborative computing scholar highlights her commitment to professionalism and working collaboratively to apply research-driven techniques to her work.

Since joining Precise ParkLink, Cassandra has played a key role in our organization, receiving industry recognition and awards for our social media strategy and online presence. As she continues to grow in her role, she remains instrumental in helping our clients drive revenues by capitalizing on her digital marketing and content development expertise.

Cassandra’s role is a perfect fit for her talent for creative writing and her insatiable curiosity. It’s the same creative writing she practises as a hobby that makes her a natural story-teller on our client’s behalf, just as her passion and thirst for knowledge have made her a driven self-starter at Precise ParkLink as well as a lover of travel and exploration when she isn’t in the office.

Articles:

• Ultimate Guide: How to Maximize Your Parking Revenue with Digital Marketing

• How to Measure the Effectiveness of Your Digital Marketing Efforts for Your Parking Facility

• Why Digital Marketing is a Necessity for Your Parking Facility

• How to Get Your Parking Facility On Google Maps

• 5 Ways To Maximize Your Parking Revenue and Location Search Visibility